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The Secrets to Clay Christensen's Success

Harvard Business Review

This week marks the release of Clayton Christensen's highly-anticipated book, How Will You Measure Your Life (with co-authors James Allworth and Karen Dillon). The book expands on Christensen's McKinsey-award-winning HBR article , drawing life lessons from the models that form the basis of his business-oriented writing. Persistence.

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To Stay Ahead of Disruption's Curve, Follow Lead Users

Harvard Business Review

For Clayton Christensen, this is a basic flaw of incumbency. Unfortunately, however, customers for firms serving the mass market, by definition, have largely of middle-of-the-road needs. Steve Jobs, influenced by Christensen, was keenly aware of the innovator's dilemma. It didn't work.

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Rules For the Social Era

Harvard Business Review

Mass markets were a convenient fiction created by mass media. That was why Christensen's The Innovator's Dilemma became the bible of the boardroom. How many companies have figured out how to shift from supply chain management to integrating customer feedback directly into their product design, distribution, and delivery?

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