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What Is The Job Metaverse Is Trying To Do?

The Horizons Tracker

The growth in digital twins has been driven by technological improvements in areas such as the internet of things and wireless connectivity. The late Clay Christensen famously argued that we tend to hire products and services to help us get jobs done, and the key is, therefore, to understand whether a new technology helps do that or not.

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We Need to Expand the Definition of Disruptive Innovation

Harvard Business Review

The latter is according to Clayton Christensen, Michael Raynor, and Rory McDonald in their recent HBR article “ What is Disruptive Innovation?” Without the internet and wireless communications, car rental by the hour was an impossibly expensive and tedious transaction for such a small increment of time. Uber doesn’t.

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To Stay Ahead of Disruption's Curve, Follow Lead Users

Harvard Business Review

For Clayton Christensen, this is a basic flaw of incumbency. Steve Jobs, influenced by Christensen, was keenly aware of the innovator's dilemma. Firms guided by embedded lead users cannot be disrupted in the Christensen sense. It didn't work. Perhaps the greatest example of a user innovation at Apple was the iPhone itself.

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Business Lessons from the Titanic (in 3D)

Harvard Business Review

They were all ignored by the wireless operator, who was preoccupied with transmitting passenger messages and by the crew, who were focused on breaking the speed record. Clay Christensen's work on disruptive innovation shows the power of David against Goliath, the mammal over the dinosaur, the startup over the incumbent.

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The iPhone 5 Launch Will Be Successful

Harvard Business Review

Decades later, Clayton Christensen and Michael Raynor expanded on this concept by putting structure around the augmented product. And the wireless carriers constantly promote the next best phone, seemingly switching from one Android device to the next every three weeks.

Levitt 14
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How to Succeed in Business by Bundling – and Unbundling

Harvard Business Review

Barksdale was the veteran of IBM, FedEx and AT&T Wireless (he mostly worked at it when it was called McCaw Cellular) who was brought on a few months after Netscape’s founding to provide adult supervision as its CEO. HBR: Clay Christensen has described this progression in technology from the integrated product to the modular.

How To 14
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Disruptive Trends to Watch in 2013

Harvard Business Review

Harvard Professor and Innosight cofounder Clayton Christensen alerted the world to the pattern of disruptive change almost two decades ago. Academics and practitioners have built on Christensen's work to develop robust frameworks that can help leaders to spot disruptive developments early and respond appropriately.

Trends 8