Harvard Business Review

SEPTEMBER 17, 2013

Conference organizers and attendees will often ask you to join them for dinner the evening before, or cocktails afterward. First, social media may actually be an area where introverts, who thrive on quiet contemplation, have an advantage. I’m happy to mingle and answer questions afterward.

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

JANUARY 26, 2015

In the early days of my consulting business, I worked with a prominent education nonprofit, helping them with communication projects, from messaging to media outreach. But over time, I became less interested in the tactical – calling up reporters to come to press conferences – and more interested in media and marketing strategy.

Cialdini 8

Cialdini Consultative Marketing Strategy Media 8

Harvard Business Review

MARCH 10, 2015

According to psychologist Robert Cialdini, the answer is to find a commonality with the other person as quickly as possible. Even small gestures, such as sharing someone’s social media posts or commenting on their blog, are thoughtful forms of giving that are likely to be noticed. Research in order to find a commonality.

Cialdini 8

Cialdini Venture Funding Conference Short-term 8

Harvard Business Review

MAY 16, 2013

Creating solid content reminds people of your new skills and knowledge (it''s hard to ignore it if they see links to your blog posts every day in their social media feed) and enables people to judge you based on the quality of the material you produce, not your past history or credentials. Leverage social proof. Find a wingman.

Cialdini 8

Cialdini White Paper How To Self-aware 8

Harvard Business Review

OCTOBER 18, 2016

As a professional speaker and facilitator for over 20 years, I’ve been introduced more than a thousand times, by countless meeting planners, conference organizers, and team leaders. Cialdini, PhD, points out that people prefer to say “yes” to those they know and like.

How To 8

How To Audience Cialdini Open-book 8