Harvard Business Review

SEPTEMBER 17, 2013

Conference organizers and attendees will often ask you to join them for dinner the evening before, or cocktails afterward. As well-known psychologist Robert Cialdini told me during an interview for my book Reinventing You , simply placing diplomas or awards on your office walls can help reinforce your expertise to others.

Brand 14

Brand Cialdini Brand Management Conference 14

Harvard Business Review

OCTOBER 5, 2011

As productivity master David Allen might suggest, whip out your running list of contacts to shoot them a quick note by email. Especially if you haven't met in person, take the time to get to know your client and don't be purely transactional. Use between-time to check-in via email. Got a spare minute at the airport or in the cab?

Cialdini 13

Cialdini Customer Loyalty Long-term Newsletter 13

Harvard Business Review

JANUARY 26, 2015

But if you want to dramatically enhance your productivity, it pays to zero in on the biggest source of stress and wasted time: problematic clients. But over time, I became less interested in the tactical – calling up reporters to come to press conferences – and more interested in media and marketing strategy.

Cialdini 8

Cialdini Consultative Marketing Strategy Media 8

Harvard Business Review

MARCH 10, 2015

According to psychologist Robert Cialdini, the answer is to find a commonality with the other person as quickly as possible. I’d connected with a woman who had recently spoken at a major conference I was eager to break into. Research in order to find a commonality. How do you build an immediate connection?

Cialdini 8

Cialdini Venture Funding Conference Short-term 8