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Great Books That Grow You: Influence: The Psychology of Persuasion

Rich Gee Group

In his seminal book, "Influence: The Psychology of Persuasion," Dr. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process. I frequently recommend this book to my clients — it packs a powerful punch to improve persuasion skills.

Influence 195
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The Law of Reciprocity

Coaching Tip

This tit-for-tat mode of operation can produce success, but it doesn''t invoke the power of reciprocity and so fails to yield extraordinary success.". Baker explains, "The lesson is that we cannot pursue the power of reciprocity. Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993).

Cialdini 117
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Decision Making Scenarios

Coaching Tip

This tit-for-tat mode of operation can produce success, but it doesn''t invoke the power of reciprocity and so fails to yield extraordinary success.". Baker explains, "The lesson is that we cannot pursue the power of reciprocity. Cialdini, author of "The Psychology of Persuasion" (William Morrow, 1993). Decision Traps” by J.

Cialdini 138
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A Culture of Trust

Coaching Tip

A culture of trust is a powerful lever on human behavior--as long as it is properly implemented.". Cialdini, author of The Psychology of Persuasion (William Morrow, 1993). The oxytocin rush revved up recipients of trust to reciprocate by being trustworthy and more trusting of others. Source: Paul J. Related articles.

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Build a Simple System to Achieve Success

Coaching Tip

Cialdini, author of The Psychology of Persuasion (William Morrow, 1993). This tit-for-tat mode of operation can produce success, but it doesn't invoke the power of reciprocity and so fails to yield extraordinary success.". Baker explains, "The lesson is that we cannot pursue the power of reciprocity. Nothing more, nothing less.

System 147
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The Best Leadership Books of 2016

Leading Blog

When it comes to the powerful ideas in our heads and the core values in our hearts, we censor ourselves.” Originals : How Non-Conformists Move the World by Adam Grant There are so few originals in life. “We Adam Grant demonstrates how originality, can and should be taught and nurtured.

Books 150
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Focusing on Your Life Signature

Coaching Tip

Cialdini, author of The Psychology of Persuasion (William Morrow, 1993). Source: " The Power of Focus " by Jack Canfield, Mark Victor Hansen and Les Hewitt. "One of the most potent of the weapons of influence around us is the rule for reciprocation.

Cialdini 102