Harvard Business Review

MARCH 12, 2012

The thinking behind this axiom began to be challenged in the mid-1990s, with the publication of smart, highly-regarded competitive strategy books, such as Co-opetition by Barry Nalebuff and Adam Brandenburger.

Co-Opetition 14

Co-Opetition Company Brandenburger Game Theory 14

Harvard Business Review

JULY 1, 2014

Such “co-opetition” will require leaders to maintain a difficult dual perspective – rivals must be simultaneously seen as both vital partners and market threats. The combination of digitization with globalization and consumer demands for personalized products will complicate the usual processes and relationships.

Co-Opetition 10

Co-Opetition McClelland Leadership Emotional Intelligence 10

Harvard Business Review

NOVEMBER 22, 2012

More and more companies embrace consumers as "co-creation" partners in their innovation efforts, instead of as buyers at the end of a value chain. For example, IBM's co-created product lines account for approximately 20% of its revenue and many of its innovations. In business jargon, it's a move from competitiveness to co-opetition.

Co-Opetition 9

Co-Opetition Business Model Politics Competitive Advantage 9

Harvard Business Review

APRIL 6, 2016

Benefits and risks of co-opetition. Another risk is the opportunity cost of not benefiting from lower investment costs. For example, the build cost of an oil rig at the bottom of the cycle may be 40% below the cost at its peak.

Co-Opetition 8

Co-Opetition Operations Cost Technology 8

Harvard Business Review

APRIL 28, 2015

Instead of using traditional tools to compete in an environment of clear customers, suppliers, partners, and competitors, we find ourselves in an era of “ Co-opetition.” ” Every modern business operates in a highly networked economic environment.

Business Model 8

Business Model System Management Supply Chain 8

Harvard Business Review

FEBRUARY 10, 2014

The way forward is co-opetition, in which entities in the same industries act with what everyone recognizes as partial congruence of interests. Nalebuff have written in their book Co-Opetition , businesses that form co-opetitions become more competitive by cooperating. There [are] lots of co-opetitions.”.

Co-Opetition 8

Co-Opetition Nalebuff Licensing Cooper 8