Netflix has turned my wife into a binge viewer. No jokes necessary about how she now enjoys more time in bed with her iPad than with her husband. This behavioral transformation has been fascinating to witness. She now explicitly seeks out shows—typically dramas—that can be watched three to four hours at a time. I would never have picked her for having this aesthetic sensibility or taste.
Binge TV and the Art of Creating a Committed Customer
Netflix has turned us into perfect consumers of their product.
December 19, 2013
New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.
Learn More & See All Courses
New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.