We've been in a global lockdown for over a year. Things haven't stopped, but there's been a cumulative business anxiety level that's impacted our growth potential. Even though many businesses have posted gains, there's been a wariness of 'what's next' for the past 12 months.

There is a light at the end of this long tunnel. Once the population is vaccinated and we see a dramatic drop in cases, the 'clogged pipe' of consumer enthusiasm will open fully.

What will happen? I predict that we're going to experience unbridled consumer and business spending in the marketplace. We've been subsisting on minor changes and improvements for over a year and now businesses will be forced into a normal (or even heightened) competitive mode. The opportunities will be endless.

Consumers will throng to products and places long closed to their reach. They have the pent-up dollars and enthusiasm to get back to the normalcy of their lives that they've been missing for so many months.

What does this mean for you? Stay ahead of the curve:

Own a business? Time to prepare. You have to break out ahead of the competition and get your message out to your key targets. What are their new needs and concerns now that it will be over?

Work in a company? Figure out what permanent changes will impact your management, leadership, and staff operations. What companies are now leading the charge? What technologies are changing the landscape?

Looking for a new position? Be ready for in-person interviews again and more company contact. Who are the new winners and losers moving forward? Start looking globally for virtual positions.

Some things have changed and will never go back to the old way. But many areas will return - are you ready to take advantage of this tsunami?

What are your thoughts? Let me know - Rich

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