Commitment Goal Norton Organization 
Leading Blog
SEPTEMBER 12, 2012
Strategy involves completion of goals, and the risk is the difference between those goals and the ability of the organization to achieve them.” Because “uncertainty can only be reduced by committed decisions and actions,” you can choose to create a “certainty of purpose and direction.”. In a sense, strategy creates risk.
Harvard Business Review
DECEMBER 24, 2013
Michael Norton , an associate professor at Harvard Business School and the co-author of Happy Money: The Science of Smarter Spending , studies the relationship between business, charity, and a person’s motivation to give. Even better, because they’ve already committed the money, it’s not as painful to donate. It’s very subtle.
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