Three years ago, I developed “Random Acts of Shaqness” — Twitter stunts designed to help Shaquille O’Neal bridge the virtual and physical worlds by, for example by posing like a statue in Harvard Square so fans could take pictures with him. Shaq wanted to surprise and delight his fans, to connect with them and make smiles scalable. No doubt this was a brand play at the time, and one that worked. Random Acts of Shaqness has been wildly popular and helped change the nature of O’Neal’s endorsement deals to include social media.
Twitter: Technology for Scaling Good
Three years ago, I developed “Random Acts of Shaqness” — Twitter stunts designed to help Shaquille O’Neal bridge the virtual and physical worlds by, for example by posing like a statue in Harvard Square so fans could take pictures with him. Shaq wanted to surprise and delight his fans, to connect with them and make […]
August 25, 2011
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New!
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.