Kevin Eikenberry

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How to Read Company Culture

Kevin Eikenberry

Today I’m answering a question from one of our viewers with four questions to ask yourself to know… How do you read company culture to see if you’re fitting in or not? Tweet it out: Fitting into a company culture starts with understanding what the culture really is.

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Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies

Kevin Eikenberry

The post Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies appeared first on Kevin Eikenberry on Leadership & Learning. There is good reason this is true: Peter Drucker’s famous line says it best – “Culture eats strategy for breakfast.”

Brand 136
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Remarkable TV: Can I Change Company Culture?

Kevin Eikenberry

It’s the role of Senior Management… I have no idea where to start… I don’t even know where to begin… There are a lot of reasons that leaders don’t or won’t change company culture. The post Remarkable TV: Can I Change Company Culture?

Company 106
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Connecting Your Company Culture with Your Brand with Denise Lee Yohn

Kevin Eikenberry

Brand expert Denise Lee Yohn and author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies shares insight to building a culture unique to you and aligning that culture with your brand. You need to connect […].

Brand 103
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Connecting Your Company Culture with Your Brand with Denise Lee Yohn

Kevin Eikenberry

Brand expert Denise Lee Yohn and author of Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies shares insight to building a culture unique to you and aligning that culture with your brand. Yet, culture is vital to both employee and customer experiences. You need to connect […].

Brand 100
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What Kind of Company Do You Want?

Kevin Eikenberry

David Ogilvy is perhaps the most famous advertising executive of all time. His book, Ogilvy on Advertising, is a classic, and many of his ads have been often copied. Today’s quotation from him tells us his genius went far beyond writing an advertisement (and perhaps gives a big clue as to why he was so [.].

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Should Policies Have Expiration Dates?

Kevin Eikenberry

Company policies receive the same treatment and derision. They are generally well-intentioned, yet often elicit less than positive response – anything from the rolling of eyes to complaints about how policies don’t apply to a given situation. If […]. The post Should Policies Have Expiration Dates?

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