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A Refresher on Price Elasticity

Harvard Business Review

Setting the right price for your product or service is hard. In fact, determining price is one of the toughest things a marketer has to do, in large part because it has such a big impact on the company’s bottom line. One of the critical elements of pricing is understanding what economists call price elasticity.

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Why Data Breaches Don’t Hurt Stock Prices

Harvard Business Review

While consumers are rightfully worried that their personal information may be compromised, shareholders and companies’ management have a wider set of concerns, including loss of intellectual property, operational disruption, decreased customer trust, tarnished brand, and loss of investor commitment.

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Should Companies Retain "Strategic" Cash?

Harvard Business Review

To enhance financial flexibility, companies have been retaining unprecedented amounts of cash on their balance sheets, calling it "strategic" cash to distinguish it from the "operating" cash that is needed to run the business. CFOs should always think about strategic cash within the context of a company's allocation priorities.

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Activist Hedge Funds Aren’t Good for Companies or Investors, So Why Do They Exist?

Harvard Business Review

companies for an eight-year period (2005–2013). It is an important question because the Allaire data shows the truly sad and unfortunate outcomes for the companies after the hedge funds ride off into the sunset, after a median holding period of only 423 unpleasant days. But for the universe of U.S. What will stop this lunacy?

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Strong Dollar, Weak Thinking

Harvard Business Review

The standard concern is that the high US dollar hurts America’s manufacturing cost position because US production costs are inflated by the dollar’s appreciation. A way to think about it is that shareholders currently pay a P/E of approximately 20 times for the shares of an S&P 500 company.

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Shutting Down Stores Doesn’t Have to Be Bad for Business

Harvard Business Review

Our studies of a wide range of retailers have found that companies often have the most difficulty managing death. They include: Forecasting demand and setting a markdown level or price for each store for every day of the liquidation. This is no easy task when the closures involve hundreds or thousands of stores.

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Still Many Ways to Skin a Capital Cost

Harvard Business Review

When executives evaluate a potential investment, whether it's to build a new plant, enter a new market, or acquire a company, they weigh its cost against the future cash flows they expect will spring from it. It's the opening paragraph of a Harvard Business Review article called "What's Your Real Cost of Capital?"

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