Company Diversity Examples Glocalization 
Harvard Business Review
MARCH 12, 2012
Increasingly, Western companies are developing products in countries like China and India, and then distributing them globally. For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Phase 2: Glocalization. and which they now sell in Europe and the U.S.
Harvard Business Review
MARCH 29, 2013
There are many examples of global advertising concepts getting lost in translation, but today the stakes are higher than ever; a poorly conceived ad in one market can damage the entire brand. Below we examine two campaigns from companies that have effectively applied these interrelated principles.
Expert insights. Personalized for you.
11 
Let's personalize your content