The Guru's Guide to Creating Thought Leadership
Harvard Business Review
NOVEMBER 13, 2012
The breadth of article topics was large and the sample of rhetorical styles diverse. For example, a British study showed the precise ways in which management gurus in the 1980s U.K. In better times, companies are attracted to ideas that help them do their work more effectively. So what did Hamel and Prahalad add?
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