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Mars Incorporated: A Sweet Place to Work

Coaching Tip

The company says it does 200 million consumer transactions a day. But despite that reach across civilization and into customer pockets, Mars is among the most secretive, insular, and little understood multinational companies around. It is still 100% family-owned -- now by the three elderly offspring of Forrest Mars Sr.,

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Non-Cash Motivators for a Successful Workplace

HR Digest

Emily Forrester: Workiva’s values-based culture is really what drives our success as an award-winning place to work. When you uphold company values in everything you do – from how you make decisions to how you communicate with employees, you build a lot of trust. So naturally, it’s also one of our core values!

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New Research: You're Doing Customer Experience Innovation Wrong

Harvard Business Review

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Sixty-nine percent of these respondents report that their companies have dedicated personnel for customer experience innovation.

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Why More Executives Should Consider Becoming a CHRO

Harvard Business Review

If you’re a business leader looking for an opportunity to have real impact on your company — and position yourself for the top job — which career path is best? Lucia Luce Quinn is Chief People Officer at Forrester Research. Their application of diverse business skills to the role. Steven Moore for HBR.

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The Rise of the Chief Customer Officer

Harvard Business Review

The customer's voice has a new champion sitting at the highest levels of power in companies. The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Who are these new customer experience executives — and why do companies appoint them?

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Why Amazon Should Unbundle Prime

Harvard Business Review

Forrester Research estimates that Amazon loses between $1 – $2 billion on Prime annually, presumably this loss figure does not take into account the marketing benefit of higher sales. For such a cutting-edge company, it’s disappointing that Amazon views pricing as a simple “up or down” lever.

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I Love/Don't Love Christmas…You?

You're Not the Boss of Me

o) Reply Gwyn Teatro December 22, 2009 at 5:18 am Hi Forrest! Announces Social Media, Branding & Diversity Strategies" by @ bizshrink. 2 Responses to I Love/Don’t Love Christmas…You? Kobayashi December 22, 2009 at 12:24 am Excellent read here! And the cookies too! ;o) Cookies huh?