As organizations struggle with stalled diversity efforts, some are considering moving toward a “colorblind” approach: deemphasizing initiatives focused on specific demographic groups in favor of more general inclusion efforts. For some, this approach seems like an appealing strategy for engaging majority group members and company leaders, while reducing the tensions that can arise when efforts are focused explicitly on identities like race and gender. Some studies have shown, for example, that even though many companies’ existing diversity efforts aren’t helping more women or people of color to get ahead, they still make white men think they aren’t being treated fairly. But colorblindness is not the answer to this problem. It will almost certainly backfire, ultimately undermining the very inclusion efforts it’s designed to improve.