LDRLB

JANUARY 30, 2013

Whether you’re CEO of a company, a team manager or a hard-working employee, adopting and possessing leadership qualities can enhance your professional trajectory and even personal life. Labeling yourself as a leader and possessing leadership qualities personally executed can be seen as different entities.

Skills 167

Skills Leadership How To Quality 167

Strategy Driven

JANUARY 13, 2022

Knowing how long tasks take, and finding the time to do them, is a top skill that is worth mastering, particularly if you’re looking to progress your career to higher leadership roles. For example, video content has become a significant part of marketing, particularly on social media.

Presenteeism 128

Presenteeism Outsourcing Management How To 128

In the CEO Afterlife

DECEMBER 21, 2011

Prudent pricing strategy: Both companies market ‘cheap’ entries. Is it unrivaled product quality? But there’s also a morgue of quality products that are six feet under because of awful marketing. Strategic product portfolio: Unfocused and over-proliferated. Fender Bullet sells for only $199.00

Company 248

Company Brand Price Globalization 248

In the CEO Afterlife

JULY 10, 2011

Leadership. Green Company, Red Products, Black Ink. by John • July 10, 2011 • Leadership , Strategy • 0 Comments. Here are just a few of the company’s sustainability achievements: 1. A 4 acre pond captures rain water and runoff. Leadership. In the CEO Afterlife. Main menu Home.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

OCTOBER 30, 2011

Leadership. The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Years ago I had the displeasure of consulting for a Canadian natural gas company. acquired this misguided company. In the CEO Afterlife.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

HR Digest

JUNE 30, 2023

Real Estate Another significant expense for many companies is real estate. While cutting marketing expenses is important, it is equally crucial to maintain a strong brand presence and engage with your target audience. Ensure that cost-cutting measures do not compromise the quality or consistency of your messaging.

Cost 105

Cost Real Estate Budgeting Long-term 105

N2Growth Blog

JANUARY 11, 2024

Hence, by harmonizing various revenue-focused functions, a CRO plays a pivotal role in amplifying a company’s profitability and long-term commercial success. Additionally, a CRO is crucial for aligning all revenue-related functions, from customer service to sales and marketing.

Long-term 235

Long-term Due Diligence Quality Leadership Styles 235

In the CEO Afterlife

NOVEMBER 20, 2011

Leadership. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Leadership. The “M” Word: A Company’s Most Underrated Intangible. In the CEO Afterlife. Main menu Home. What Ever Happened to the Pepsi Generation? Search My Site.

CEO 242

CEO Advertising Brand Marketing Strategy 242

Six Disciplines

OCTOBER 4, 2013

Customer excellence has to do with those attributes that are of direct interest to customers, such as quality, price, reliability, taste, speed, etc. One of the primary functions of business strategy is choosing the dimensions of excellence in which the company will pursue leadership.

Franchising 95

Franchising Wilde Price Marketing Strategy 95

In the CEO Afterlife

JUNE 7, 2012

The quality of the product was outstanding. So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a niche market – the tourist and gourmet trade. To make a long story short, I created a little business under The Black Bear Fruit Company brand name.

Niche Marketing 206

Niche Marketing Brand Retail Company 206

Six Disciplines

MARCH 29, 2013

Customer excellence has to do with those attributes that are of direct interest to customers, such as quality, price, reliability, taste, speed, etc. One of the primary functions of business strategy is choosing the dimensions of excellence in which the company will pursue leadership.

Franchising 95

Franchising Wilde Price Marketing Strategy 95

In the CEO Afterlife

MARCH 7, 2011

Leadership. by John • March 7, 2011 • Life , Marketing • 0 Comments. Bolstered by international media attention, the support of the public and a handful of local companies, the Man in Motion World Tour raised $26 million for spinal cord research and rehabilitation. Leadership. In the CEO Afterlife.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

Tanveer Naseer

FEBRUARY 5, 2013

Evaluate your leadership If you don’t improve your leadership skills, there is little chance your business can improve. Being a great leader begins with a self-analysis of your leadership ability. In order to have effective employees, your business first has to have effective leadership, and this starts with the owner.

Succession 263

Succession Bottom-up Marketing Operations 263

In the CEO Afterlife

MARCH 26, 2012

My original premise for this blog was to share a variety of leadership and branding principles with the current generation of business leaders. Started just ten years ago, this company boasts sales of $1.95 Controlling your own distribution is a no-brainer to most astute marketers. That’s a monster of a return.

Reis 240

Reis Brand Apparel Energy 240

In the CEO Afterlife

SEPTEMBER 25, 2015

These companies have been merger and acquisition advocates for decades. Porsche is enjoying a vibrant auto market. Their German-made differentiator affords a high quality image, and for that, Porsche realizes higher operating margin ratios than do Mercedes Benz which produces a wide range of autos in 25 countries.

Brand 100

Brand Competitive Advantage Fashion Price 100

Strategy Driven

JANUARY 17, 2014

Companies have increasingly embraced the role of emotion in selling products and services, but often merely pay lip service to its importance, without understanding how to harness it. But brands must go beyond marketing semantics — companies can’t just say they care, they must prove it throughout their customer interactions.

ROE 50

ROE ROI Letter Airlines 50

Strategy Driven

APRIL 17, 2013

Here are five key benefits of a coherent marketing message and strategy: Differentiation: Distinguishes your company from competitors and helps you rise to the top in a sea of options. Money: More leads generate more revenue; plus, customers are willing to pay more for a high quality brand.

Marketing 50

Marketing Press Release Consultative Brand 50

Strategy Driven

JUNE 15, 2016

There’s no doubt that millennial talent represents a valuable asset for the continued success of many companies. Drive, pluck, and determination are ageless qualities, and those that have them are the ones that naturally rise to the top. Take millennials, for instance. That is no secret.

USP 50

USP Diversity Learning-by-Doing Definition 50

Great Leadership By Dan

FEBRUARY 21, 2013

reprinted with permission from DDI's Directions newsletter): Leadership is a craft. in your organization were as passionate about leadership. believe it’s because no one really sees leadership as a profession. identify themselves as leadership professionals. leaders rate their organization’s leadership quality as high.

Film 280

Film Leadership Human Resources COO 280

Harvard Business Review

SEPTEMBER 10, 2014

Content marketing is getting a lot of attention as companies strive to capture customer attention in an era in which TV ads get skipped, direct mail goes unopened, and even online ads get blocked. Look at the stars of content marketing, and you’ll see that their content isn’t just shiny — it delivers real substance.

Content 11

Content Marketing Quality Brand 11

Harvard Business Review

OCTOBER 11, 2016

Companies spend a lot of time and money building strong brands to win over customers—but they often fall short when it comes to strengthening their employer reputation to win talent. If companies can’t attract, engage, and retain the right talent, they’re unlikely to achieve their business objectives.

Globalization 8

Globalization Brand Survey Engineering 8

Harvard Business Review

DECEMBER 17, 2012

The company had to pull back its new logo in the face of intense online backlash from consumers who wanted to keep the old one. The answer may lie in how well companies adopt a "transbranding" philosophy and management system. Thus, transbranding is using brands to connect and effectively move between divergent markets.

Brand 16

Brand Storytelling Marketing Media 16

Harvard Business Review

JULY 31, 2014

Consider Adobe’s new content-marketing strategy. Several years ago the company’s mainstay business of graphics applications was struggling against new competition, including free software. Dubbed the Marketing Cloud, this new platform would enable websites to show the right images to the right customers at the right time.

Content 10

Content Marketing B2C Early Adopters 10

Harvard Business Review

FEBRUARY 10, 2016

The research, involving over 5,000 B2B purchase participants across 12 industries, uncovered three mistakes that undermine firms’ content marketing. Why would personalized content negatively impact deal quality? What does a better approach look like?

B2B 8

B2B Content Marketing Consensus 8

In the CEO Afterlife

JUNE 6, 2011

Leadership. by John • June 6, 2011 • Leadership , Marketing , Strategy • 2 Comments. Last week, legendary brand positioning expert Al Ries weighed in on Starbucks reported desire to move away from its powerful ‘specialist’ strategy. For me it's a symbol of quality, service and familiarity.

Ries 122

Ries Brand Hammer Marketing Strategy 122

Harvard Business Review

APRIL 16, 2013

Business leaders often express frustration with what they see as a disconnect between their company''s perceived value and its true value — a disconnect that''s impeding growth. But in my experience, visibility is rarely the real issue (especially with B2B companies selling bigger-ticket, complex services and products).

Bottom-up 8

Bottom-up Press Release Sample Decentralization 8

Harvard Business Review

MARCH 25, 2016

One that defines the company’s vision, communicates the strategy, and embodies the culture. It says who you are as a company. It takes a different approach and a shift in thinking led by the leadership team. Research shows that our brains think of companies not as objects but as people. Human context.

How To 8

How To Brand Retail PR 8

Harvard Business Review

JULY 10, 2012

With many companies trying to shake off the drag of a global recession, CEOs are eager to find growth. CEOs at the best companies are willing to roll up their sleeves and attack the details to transform their sales organization. higher quality, faster cycle time). One place they need to look is in their own sales organizations.

CEO 15

CEO 360-Degree Feedback Contract Manufacturing Supply Chain 15

Strategy Driven

AUGUST 3, 2012

The Business Tree : Growth Strategies and Tactics for Surviving and Thriving. Any company or organization is like a tree. None of the limbs and twigs on each branch (staff-consultants) provide all nourishment required to breed a healthy tree (company). Management is cautious and uncertain about the company’s future.

Review 57

Review Company Strategic Planning Industry 57

Harvard Business Review

MAY 24, 2013

She is also Chair and Director of the Harvard University Advanced Leadership Initiative. In her latest book, SuperCorp: How Vanguard Companies Create Innovation, Profits, Growth, and Social Good , she analyzed how P&G (among other companies) achieved long-term performance. She is a regular contributor to HBR and HBR.org.

P&L 8

P&L Restructuring Price CEO 8

Harvard Business Review

MAY 4, 2016

And on the rare occasions when you do land an interview, you stumble over questions about what you’d bring to the hiring company and why you’re the perfect fit. But the bullet becomes much more impressive because he placed it in the larger context of what his company’s overall challenges were. BREWERY START-UP.

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

DECEMBER 13, 2017

As an aspiring PM, there are three primary considerations when evaluating the role: Core Competencies , Emotional Intelligence (EQ), and Company Fit. The best PMs I have worked with have mastered the core competencies, have a high EQ, and work for the right company for them. Company Fit. Not necessarily.

Productivity 8

Productivity Products Core Competence Management 8

N2Growth Blog

JULY 19, 2011

The Beer and Alcohol Industry - You will be hard pressed to find a beer or alcohol company that doesn’t portray consumption of their beverage as the key ingredient to a lifestyle of fast cars, beautiful women, successful careers, etc. What about companies in the luxury products sector? What about other fast food outlets?

Marketing 320

Marketing Tactics Brand Ethics 320

Harvard Business Review

OCTOBER 5, 2015

It is these tensions that now shape the most important considerations for advertisers, their agencies, and the media companies that convene audiences at scale. In the content arena, long-form, quality journalism depends on the highest-caliber talent in reporting and editing. Marketing strategies. Humans and Automation.

Media 8

Media Advertising Audience Technology 8

In the CEO Afterlife

MAY 21, 2012

Companies who play poker well are often not into strategic planning; neither are they obsessively fretting about competitive moves on the strategic game board. These companies are obsessed with operational details. For thousands of industries, it is the tactics of poker and not the strategy of chess that drive success.

Tactics 220

Tactics Strategic Planning Agility Strategy 220

Harvard Business Review

JANUARY 24, 2012

Push marketing uses advertising (billboards, spam, direct mailings, banners, cold calls, and similar techniques) to hunt for the customer. In contrast, pull marketing bets on product quality and its ability to create awareness and eventually a brand that will lure and keep customers. One is a bullhorn, the other a magnet.

PR 14

PR Long-term Metrics Short-term 14

In the CEO Afterlife

JUNE 25, 2012

Last year, I came out of retirement for six months to help a smaller company brand itself. The company is Houweling’s Tomatoes. HouwelingsTomatoes ), a bi-weekly blog ( [link] ), and a slogan ( Mastery under Glass ) that alludes to the greenhouse category and Houweling’s leadership within it speak to the company’s marketing commitment.

Brand 242

Brand Retail Bureaucracy Constraint 242