An HBR Refresher on Breakeven Quantity
Harvard Business Review
JUNE 22, 2015
Can you justify the price tag of the ad you want to buy or the marketing campaign you’re hoping to launch next quarter? If the company doesn’t sell the equivalent of the BEQ as a result of the investment, then it’s losing money and it won’t recoup its costs. First, look at fixed costs.
Let's personalize your content