Jesse Lyn Stoner Blog

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Small Companies Need Clear Values

Jesse Lyn Stoner Blog

Springtime reminds me of fruit trees and the power of values-driven companies – or more accurately – the cost of NOT being one. Small companies often think they don’t need to bother with things like mission and values – that those are things for large companies. Leadership small companies' Big mistake.

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How to Identify Your Team or Organization’s Purpose

Jesse Lyn Stoner Blog

The window shade company was struggling. By understanding what business they were really in, the window shade company was able to get ahead of the curve, to be one of the first to introduce them in the United States, and turn their business around. Mary, a business consultant, asked the owner, “What business are you really in?”.

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Characteristics of an Effective Vision: Create a DRIVING Vision

Jesse Lyn Stoner Blog

It should be clear exactly what the company it is about and easily explainable in plain language. Here’s an example of a generic statement from a real company. These kinds of statements mean nothing and even worse make people lose confidence in the leadership of their company. N – Never-ending.

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5 Important Leadership Lessons You Learned in Kindergarten

Jesse Lyn Stoner Blog

But there’s a price to pay if you don’t – having to redo work and wearing people out. Too often companies identify their business strategies without considering whether the people are prepared to implement them or whether the culture is aligned. It’s costly and demotivating. In the end, the soup was delicious.