It’s Not Just Semantics: Managing Outcomes Vs. Outputs
Mills Scofield
MARCH 2, 2020
What if you made a healthy, reasonably priced, fast-cooking meal so a family could eat better? What if a packaging company could help them strategize not just how to package the product for higher acceptance into the mass retail markets, but also where to place it on store shelves to get the most exposure?
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