Best Buy Can't Match Amazon's Prices, and Shouldn't Try
Harvard Business Review
DECEMBER 10, 2012
Best Buy is a company on the brink. It's too bad they're doing so by fighting their biggest disruptor head-on: by offering to match Amazon's price on everything. But it is rather easy to say what the big box electronics store shouldn't do — namely, match Amazon's prices. It's being attacked from every angle.
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