The Company I Keep: How Leonard Lauder Built Estée Lauder
Leading Blog
DECEMBER 11, 2020
The first five chapters of The Company I Keep: My Life in Beauty are a must-read for any entrepreneur. She also personally trained the saleswomen at the counter. Other brands used saleswomen to merely sell products; thanks to my mother’s training program, her salespeople taught customers how to use her products to look their best.
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