Every 14 minutes, somewhere in the world, an ad exec strides on stage with the same breathless declaration:
Big Data Is Not the New Oil
But the metaphor du jour is still useful.
November 30, 2012
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New!
HBR Learning
Customer Focus Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Customer Focus. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Learn how to keep your customers—and their most important needs—front and center.