Niche can be a Competitive Advantage
CEO Blog
MAY 7, 2012
I have been a niche player all of my life. I choose small markets and learn to be dominant in them. I prefer to be big in a small market. Working in a niche allows focus on specialties. The more you do of the same specialty, the easier, cheaper and faster you get. As I grow, the niches get bigger and bigger.
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