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When the Distancing Ends, How Far Away Will You Be?

Decker Communication

Over the past 60 days, we’ve seen the corporate equivalent of the rope-a-dope: businesses have been defensive to the extreme, having taken hit after hit as Covid-19 hammered revenue and pummeled the best-laid plans. History shows that even in the hardest times, there are companies that come out swinging and gain competitive advantage.

Shaw 85
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The Small Business Advantage

Six Disciplines

Small businesses have an enormous advantage in their ability to help people connect to the purpose of the organization, AND enable them to see that what they’re doing is contributing to that purpose in a meaningful way. This importance was hammered home to me in a lunch meeting with “Sandy,” who recently moved to a much larger organization.

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The Small Business Advantage

Six Disciplines

Small businesses have an enormous advantage in their ability to help people connect to the purpose of the organization, AND enable them to see that what they’re doing is contributing to that purpose in a meaningful way. This importance was hammered home to me in a lunch meeting with “Sandy,” who recently moved to a much larger organization.

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Is America Losing Its Edge in Clean-Energy Tech?

Harvard Business Review

Cost-effective clean-coal technology will be a key competitive advantage, allowing countries to exploit their low-cost energy resources without widespread negative environmental consequences. American companies have had to slash their margins to compete, and their share prices have been hammered as a consequence.

Energy 11
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Please Don’t Hire a Chief Artificial Intelligence Officer

Harvard Business Review

For them, AI is a competitive advantage, but not part of their core product. The very nature of the role aims at bringing the hammer of AI to the nails of whatever problems are lying around. They see intelligent systems as solutions for sales, logistics, manufacturing, and business intelligence challenges.

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A Survey of 3,000 Executives Reveals How Businesses Succeed with AI

Harvard Business Review

Compartmentalizing accountability for AI with functional leaders in IT, digital, or innovation can result in a hammer-in-search-of-a-nail outcome: technologies being launched without compelling use cases. There’s still time to make AI a competitive advantage. But it’s early days.

Survey 11
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Designing the Machines That Will Design Strategy

Harvard Business Review

No matter how advanced technology is, it needs human partners to enhance competitive advantage. If all you have is a hammer, then everything will look like a nail. The integrated strategy machine’s ultimate function is to produce competitive advantage. Design appropriate to the aim.