Midway through the workshop I was teaching on professional reinvention, I gave participants an assignment: create a narrative citing your professional strengths. After the break, a woman named Alison raised her hand. “This one was difficult for me,” she said. “I thought about what was special about me: I’m a strategic thinker, and I can get things done. But other people can do that, too. I’m not sure how I can really stand out as I’m applying for jobs.” She isn’t alone. For many of us, it’s hard to identify exactly what about us — if anything — is valuable or unique.