“A properly integrated business model forms the essence of a company’s competitive advantage,” my colleague Mark Johnson advises. That quote ran through my head as I watched a young man in a track suit prance around my table twirling a 10-foot noodle.
What 10-Foot Noodles Have to Do with Competitive Advantage
Companies need to be on the lookout for innovative ways to deliver unique customer experiences.
June 12, 2013
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New!
HBR Learning
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.