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What is your organization’s biggest source of competitive advantage?

thoughtLEADERS, LLC

Our reader poll today asks: What is your organization’s biggest source of competitive advantage? Our placement — we own the market we’re in 6.54%. Our promotion — we’re amazing marketers and salespeople 0.46%. We don’t have a competitive advantage 8.41%. Something else 7.47%.

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Key Traits of Challenger Brands that Allow Them to Punch Above Their Weight

Leading Blog

That punch is what gives brands what they most want from their branding, marketing, and advertising — a response. In an industry where mattresses are always on sale, we knew the brand had to do something to disrupt the market. The company’s extensive sales training far exceeded that of competitors. A challenger strategy.

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Remote Work Revolution: Mastering the Challenges and Opportunities in 2024

N2Growth Blog

My role changed from hiring entry-level roles in the local market to hiring professional and executive-level roles virtually across the country. It’s equally crucial to provide ‘technology literacy’ training for these tools, and establishing straightforward SOPs for their use is equally crucial.

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Leadership Training For Executives

Experience to Lead

Executive leadership training programs can offer support and meaningful dialogue to master new challenges effectively. Let’s explore the purpose of executive leadership training, the benefits it brings to organizations and how to measure its impact in the long-term. What is an Executive Leadership Training Program?

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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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Transforming Commerce: Chief Commercial Officer Search

N2Growth Blog

This position is often seen as the linchpin of a company’s commercial strategy, controlling marketing, sales, and customer service efforts to achieve optimal success. In addition, the CCO manages and implements strategies to drive revenue growth, break into new market segments, and foster customer engagement.

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How to Leverage AI for Smarter Decision Making as a Leader

Lead from Within

As a leader, you can harness these tools to gain a deeper understanding of your organization’s performance, market trends, and customer behavior. By leveraging predictive analytics, you can anticipate market shifts, customer preferences, and potential challenges, allowing you to proactively adjust your strategies.