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Say “Hi” and “Bye”

Michael Lee Stallard

This year’s conference includes Karen Katz, President and CEO of Nieman Marcus, Maxine Clark, Founder of Build-a-Bear Workshop, Duncan Mac Naughtan, EVP, Chief Merchandising & Marketing Officer for Wal-Mart U.S. On October 10, I will give a keynote speech at the Retailing Summit held in Dallas, Texas.

Katz 191
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An Interview with Mark Schoenwald President/CEO of Thomas Nelson

Ron Edmondson

Also, get out of the office and get into stores and online to understand the focus of merchandising and promotions. A primary difference between us is my initial tendency to learn by listening and communicating in person where Mike tends to thrive by speaking and active in social media. Lastly, ask the consumer.

CEO 53
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Does Your Company Need an Instagram Storefront?

Harvard Business Review

Once upon a time, if you wanted to sell online you needed a sturdy e-commerce site with analytics, a robust hosting facility, and a web team to create, design, merchandise, market, and more. Global business Social media' Is this the digital equivalent of a garage sale, or the next generation of business?

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Should You Write a Book?

Harvard Business Review

Yes, you can make your entrance to the ideaplex with a blog, video, or a conference talk. Has new book" is a standard, and often required, box to tick for the gatekeepers who control access to areas of the ideaplex you would most like to enter: lecture halls, television studios, boardrooms, media pages, special events, people''s minds.

Books 8
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How an NBA Team Thinks About Data, Talent, and Pricing

Harvard Business Review

Between ticket sales, sponsorships, merchandising, and media rights, Price Waterhouse Coopers estimates global sports revenues will grow to total roughly $145 billion. We now have entire conferences dedicated to the analytics of our business and our basketball operations. These aren’t mom and pop operations anymore.

Price 8
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The Most Engaging Ideas Leave Something Out

Harvard Business Review

And yet in business, we rush to fill any empty space with noise — a new offer, more features, another conference call. Now, to hype something means to push it heavily through marketing,media and merchandising. In music, too, the pauses matter just as much as the sound. That’s not what Apple did.

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Big Data’s Dangerous New Era of Discrimination

Harvard Business Review

Suburban Caucasian mothers are most likely to use social media to share their complaints, followed closely by Asian and Hispanic mothers. But how should sophisticated marketers and merchandisers use them? After all, they tend to be both more profitable and measurably more willing to effectively use social media.