Conventional wisdom holds that the best way to boost a team’s creativity is to unshackle them from constraints. The less they have to worry about, the more open they’ll be with their ideas, the theory goes. Budget? Unlimited! Ideas from outside? Bring ’em on! Different business model? Consider it entertained! Unfortunately this approach can actually be counter-productive.
Boosting Creativity Through Constraints
Constraints can move you toward clarity of purpose. Beautiful, brutal clarity is your goal.
June 11, 2013