In the CEO Afterlife

article thumbnail

The Difference between Strategists and Strategic Planners

In the CEO Afterlife

I’ve met both over my long career as an executive, a consultant, and a board member. Strategic Planning positions exist inside companies, and in external consulting businesses. Consultants earn a living by the clock. Yep, they bring in consultants to do their job. They are staffers, not line managers. in some cases, less.

article thumbnail

Beer Branding: Image is Still Everything

In the CEO Afterlife

Many years ago, I had the opportunity to work for InterBrew (now AB-InBev) in a strategic consulting capacity. PS: For the record, my consulting assignment with Labatt’s was to re-invent Labatt 50 Ale. Locally and globally, maintaining resiliency of a beer brand is as exciting as it is challenging.

Brand 225
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Corner Office to Novelist

In the CEO Afterlife

I bailed from the corner office with a golden parachute strapped to my back and started a consulting business. I faced reinvention at 47 when the company I lead (Jacobs Suchard) was sold to Kraft Foods. I thought this was a personal reinvention but soon realized that it was just a modest transformation. I decided to take a giant leap.

article thumbnail

The Paradox of Two Guitar Companies | In the CEO Afterlife

In the CEO Afterlife

Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Main menu Home. Leadership. No results were found for your request. Afterlife: Fortune Magazine Contributor, Wannabe Novelist. Search My Site. Search for: Categories. Human Resources. Leadership. Writing.

CEO 229
article thumbnail

Getting Out of Life What You Put into It

In the CEO Afterlife

Though financially secure, I was too young to retire, so I decided to reinvent myself as a corporate strategy consultant. Before becoming an author historical fiction, he was the CEO of a Fortune 500 company and a global strategy consultant. On my back as I bailed from the corner office was another type of parachute, a golden one.

CEO 100
article thumbnail

From CEO to Novelist: Not without Perseverance

In the CEO Afterlife

Some become consultants. Mr. Bell became a consultant. During his years as a consultant, on airplanes and in hotel rooms he wrote the story of his father-in-law, who piloted a Luftwaffe bomber over the Soviet Union in 1941. What do you do when you climb the corporate ladder and then get kicked from the top? Some find a new job.

CEO 100
article thumbnail

From CEO to Novelist: Not without Perseverance

In the CEO Afterlife

Some become consultants. Mr. Bell became a consultant. During his years as a consultant, on airplanes and in hotel rooms he wrote the story of his father-in-law, who piloted a Luftwaffe bomber over the Soviet Union in 1941. What do you do when you climb the corporate ladder and then get kicked from the top? Some find a new job.

CEO 100