As I was re-reading the April 2011 “Failure” issue of HBR on the train back to London yesterday, the article by Max Bazerman and Ann Tenbrunsel on “Ethical Breakdowns” struck me as particularly relevant for FIFA’s sponsors — Coca-Cola, Adidas, Emirates, Sony, Hyundai/Kia and Visa among others — in the light of the bribery scandal that has engulfed that organization.