In the CEO Afterlife

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The Bull who withstood the Monster

In the CEO Afterlife

A few years ago Red Bull realized they were becoming one of the biggest content sources of action sports and culture on the planet. Red Bull Media House produces content wherever followers of the Red Bull lifestyle may be. The content can show up on DVD, on-line and on television.

Trout 249
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Ditching the Corner Office for Good

In the CEO Afterlife

Some of that contentment I attribute to the social network where I have shared my experiences in blogs on leadership and strategy. Six years ago, Fortune Magazine published my reflections on my rise to the corner office, my life as a CEO and how I coped with the years that followed my exit from the corporate throne.

Magazine 180
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Leadership Lessons from Nine-Year-Olds

In the CEO Afterlife

With 45 years of business experience as a foundation, I began sharing personal reflections and contemporary insights on leadership – fully aware that my content would not matter a damn had I not kept pace with the pulse of the new economy and the changing dynamics of customers and the workforce. Five years ago, I became a blogger.

Suri 113
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Why Strategy Withstands the Test of Time

In the CEO Afterlife

This is what guides content. Inherent in that is content constraint – for good reason. When social media types talk strategy, they talk media strategy – who to target, how to reach the target, and how to maximize engagement. Engagement is critical, but not at the expense of sticking to brand/company’s character and core positioning.

Strategy 165
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Minimalism: Doing More, with Less

In the CEO Afterlife

More time, more meaningful relationships, more growth and contribution and contentment.”. Less stuff, less clutter, less stress, and debt, and discontent. A life with fewer distractions,” said Millburn. Now, imagine a life with more. The concept of minimalism is simple: every possession serves a purpose.

Ryan 168
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In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

That can mean re-designing the traditional marketing department to include an infrastructure for social media, and a chief content officer position. Inquisitive marketers burrow for it and conceptualize it. Then they act upon it.

Marketing 257
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Who Makes Resolutions Come True? YOU

In the CEO Afterlife

These are the ‘softer’ factors that include empathy, stress, contentment, how you lead, how you inspire, and how you impact others. Now go into the switch & shift mode; think about YOU. Forget quantitative and consider the qualitative side of your business life. Define the constraints.