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Mars Incorporated: A Sweet Place to Work

Coaching Tip

JANUARY 26, 2013

It is still 100% family-owned -- now by the three elderly offspring of Forrest Mars Sr., And since these managers would increase their effectiveness with more warmth and tactful communication (read: effective team cooperation), Mars leadership encourages them to get a personal executive coach along with experienced mentors. .

Forrester 130
Forrester Brand Cooper Executive Coaching 130
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New Research: You're Doing Customer Experience Innovation Wrong

Harvard Business Review

JUNE 27, 2013

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?

Innovation 8
Innovation Forrester Business Model Long-term 8
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