Leap: How to Thrive in a World Where Everything Can Be Copied
Leading Blog
AUGUST 14, 2018
Yu examines pharmaceutical companies like Novartis and the soap company P&G to see how they moved across knowledge disciplines to leverage or create new knowledge on how their product was made. As P&G chairman William Cooper Proctor said in 1933, “This [synthetic detergent] may ruin the soap business.
Let's personalize your content