Monday, July 21, 2014

Living on Vegas Time



Many years ago I attended a class on campaign management. It was held in Las Vegas and was conducted by political campaign wizards who spoke on the ins and outs of their craft. They eloquently described the fine uses of well-designed mailing pieces and warned of the dangers of pestering prospective voters with phone calls. One of them noted that he would never use a telephone campaign in Las Vegas because of the odds - an appropriate term for that area - that you'd be waking up and angering someone who sleeps during the day.

Shift forward to today. Many of us have strange work schedules. People are working long hours and the Monday through Friday mode is often broken. The political campaigns and the telephone solicitors, however, do not appear to have gotten that message. Robo-calls are in full force along with robo-surveys.

I'd love to see some cost-benefit analysis on those.

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