Marshall Goldsmith

APRIL 5, 2011

Many knowledge workers have years of education and experience in training for their positions, yet have almost no training in how to effectively influence decision makers. Present a realistic “cost-benefit” analysis of your ideas – don’t just sell benefits.

Influence 139

Influence Drucker Guidelines Ethics 139

Marshall Goldsmith

SEPTEMBER 26, 2012

If we do a “cost benefit analysis,” we conclude that our relationship with our partner or friend is far more important than winning an argument about where to eat. ” I trained many generals that year. ” the results are consistent: 75 percent say they would critique the restaurant.

Skills 114

Skills CFO Cost-Benefit Analysis Welch 114

Marshall Goldsmith

MARCH 1, 2011

If we do a 'cost benefit analysis,' we conclude that our relationship with our partner or friend is far more important than winning an argument about where to eat. I trained many generals that year. When I ask people: 'What should you do, and what would you do?' And yet, the urge to win trumps our common sense.

Skills 123

Skills CFO Cost-Benefit Analysis Welch 123