Harvard Business Review

MARCH 12, 2012

For example, GE developed an ultra-low-cost ultrasound for rural China which is now marketed in over 100 countries. Logitech developed an affordable mouse for the China market which sells for (the Chinese equivalent of) $19.99 They demand new, high-tech solutions that deliver ultra-low costs and "good enough" quality.

Glocalization 11

Glocalization Mass Marketing P&L Globalization 11

Harvard Business Review

JULY 25, 2016

The second installment moves Tesla beyond the traditional car market, with a plan to reconfigure our cities, energy systems, and our impact on the environment. They then moved into the luxury market where they applied plenty of competitive pressure with the Model S. Let’s quickly review the company’s history.

Strategy 8

Strategy Automotive Mass Marketing Business Model 8

Harvard Business Review

FEBRUARY 14, 2012

Mass markets were a convenient fiction created by mass media. By loving TEDx, a volunteer army of people are saying they believe that smart ideas that get people to think more about their world is a cause worth putting energy into. With shared purpose, alignment happens without coordination costs.

Banking 15

Banking Business Model Supply Chain Mass Marketing 15

Harvard Business Review

SEPTEMBER 14, 2011

Dr Reddy's plan is to leverage Chirotech's scientific capabilities to optimize drug development processes, thus lowering manufacturing costs and speeding time-to-market. are aimed at finding ways to lower the cost of its core activities like software testing. Some TCS academic alliances in the U.S.

Globalization 9

Globalization Innovation Decentralization Chemicals 9

Harvard Business Review

APRIL 13, 2015

Meanwhile, sensor technology is both proliferating and dropping in cost, allowing the types of data captured by businesses to become ever more contextually relevant. And finally, the cost of data storage continues to plummet, allowing businesses to store everything they might need to make a wide variety of predictions. Scalable Niches.

Software 8

Software Trends Mass Marketing Marketing 8

Harvard Business Review

MARCH 8, 2012

Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. But other problems require more than an answer to a known question, and demand that you spend some energy figuring out if you're asking the right question in the first place. 083% conversion rate.

Marketing 17

Marketing Brand Mass Marketing Metrics 17

Harvard Business Review

MAY 30, 2014

Of course, powerful forces are working to undermine Musk’s vision: Traditional carmakers are fighting zero-emissions laws, and battery and energy researchers are aiming for breakthroughs that would make the gigafactory’s batteries obsolete. But if Musk is right, his production facilities will bring down the cost of batteries by 30%.

Short-term 8

Short-term Mass Marketing Long-term Diversity 8