Leading Blog

MAY 1, 2023

Mauborgne Blue Ocean Strategy forever changed how the world thinks about strategy. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth. Godin brings us a powerful vision of how we can change the course. Chan Kim and Renée A.

Blue Ocean Strategy 274

Blue Ocean Strategy Mauborgne Books Leadership 274

Harvard Business Review

MAY 21, 2012

Many successful innovations work because they create a new market. This is, of course, hardly a new point. A classic example is the Australian Wine Yellow Tail in the USA market, a case that Kim and Mauborgne document fully in their book. But there's one aspect of that story that I'd like to pick out.

Marketing 8

Marketing Blue Ocean Strategy Mauborgne Early Adopters 8

Harvard Business Review

OCTOBER 4, 2013

From Michael Porter to Costas Markides and through the Blue Oceans of Kim and Mauborgne, strategy scholars have been urging executives to distinguish their firm’s offerings and carve out a unique market position. And among those firms offering more or less the same thing, we often see very different levels of success and profitability.

McKinsey 13

McKinsey Mauborgne Competitive Advantage Porter 13

Harvard Business Review

FEBRUARY 5, 2015

At the highest level, there are three propositions essential to the success of strategy: the value proposition, the profit proposition, and the people proposition. If a strategy does not fully develop and align the three strategy propositions, short-lived success or failure typically results. This is a trap many companies fall into.

Blue Ocean Strategy 8

Blue Ocean Strategy Strategy Execution Supply Chain 8

Harvard Business Review

JANUARY 29, 2013

The questions, of course, are when, and how. What I am pretty sure about is that the how of Apple's fall (or continued rise) will hinge on strategy — because strategy has driven its success. That's what Michael Porter says , and tough-choice-making has clearly been a big part of Apple's success. How do I know that?

Strategy 9

Strategy Porter Christensen Mauborgne 9

Harvard Business Review

MAY 12, 2015

” “Price competition can’t be all there is to it,” he explained to me, when during the course of updating that seminal piece in 2008, I asked him about the origins of the five forces model. Focusing on a few key success factors, critical resources, and core competencies (maybe a reference to C.

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8