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0807 | How Successful Organizations Respond to Customers with Josh Seidan

LDRLB

Over the course of 25 years working in technology Josh has developed specialities that include Lean UX, interaction design, service design, and user experience design in agile software development environments. Eric Ries called their most recent book, Sense & Respond , “A crucial framework for the modern world of business.”

Ries 104
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Stop Believing That You Have to Be Perfect

Harvard Business Review

The value of failure has become a mantra in Silicon Valley, with the rise of events like FailCon , a conference “for startup founders to study their own and others’ failures and prepare for success.” Of course, it’s not just in Europe; failure is still generally taboo almost everywhere in the world.

Ries 14
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The Biggest Lie in Corporate America Is Phase 2

Harvard Business Review

Successful agile teams focus on problem statements. They need to be presented with the business problem and a measurable definition of a successful outcome. The freedom to experiment with solutions, validate design ideas and refine successful designs results in a rapidly iterative process. That was not our definition of success.

Agility 12
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In Big Companies, Lean Is Only One Piece of the Puzzle

Harvard Business Review

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. The language has been widely adopted, and that includes some folks who haven''t yet had the chance to read Ries'' work or digest the ideas behind it. One of these young entrepreneurs in particular stood out.

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Start-Ups Need a Minimum Viable Brand

Harvard Business Review

Approaches like these overlook the importance of brand strategy as the foundation for a successful launch. Tech start-ups employ the Minimum Viable Product (MVP) concept, made popular by Eric Ries in The Lean Start-Up , to test product hypotheses with minimal resources.

Brand 9
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Fail Bigger Cheaper: A Three Word Manifesto

Harvard Business Review

To illustrate, consider the most straightforward example: Wall Street megabanks were propped up and lavishly resurrected, and your grandkids will likely still be paying the price — because they were too big to fail. But if you look closely, you might see those dynamics just about everywhere.

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If You Want to Lead, Read These 10 Books

Harvard Business Review

When I recently asked a group of successful professional women to list their favorite books about entrepreneurship, the list skewed largely male. Unless of course, we believe women have nothing to offer as leaders. John's picks, however, are not an anomaly among men, or even really among women. Not too long ago, my list did too.

Books 12