Venture capitalist Chris Dixon’s declaration, after plunking $50 million down on Buzzfeed, that he was investing in a “technology company” has been causing a bit of head-scratching and gentle mockery in media circles. After all, what most of Buzzfeed’s 500 employees do is create lists and quizzes. That happens to be what many if not most magazine editors in the U.S. have been doing for the past 30-odd years. When magazine editors do it, it’s journalism. When Buzzfeed editors do it, it’s technology.
Why It’s Good to Be a “Technology Company”
Yes, Buzzfeed is a media company. But it’s also riding a technological shift.
August 13, 2014
New!
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.
Learn More & See All Courses
New!
HBR Learning
Digital Intelligence Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Digital Intelligence . Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Excel in a world that's being continually transformed by technology.