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Craft an Attention-Grabbing Message

Harvard Business Review

Startle with specifics: "Ten times as much funding is devoted to research on the prevention of male baldness as malaria, a disease that kills more than 1 million people each year," said Bill Gates on the need for creative capitalism to serve more people.

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Lean Doesn’t Always Create the Best Products

Harvard Business Review

The buds of innovation are fragile, and are easily squashed by critique or a view of the competitive market environment. Our world is littered with both physical and digital garbage, and we need to encourage anyone in a creative, innovative setting to focus their efforts on changing culture for the better.