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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Today’s CMOs are not just marketers but visionaries who strategically leverage creativity with technology to drive commercial success.

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Fueling Innovation: How Microsoft Finally Got It Right

Leading Blog

W E OFTEN THINK of innovation as something visionaries draw out of thin air, like manna from heaven. Here’s an innovation story that’s closer to reality: It’s a story of loss, grit, and renewal. It’s also about a never-too-late approach to innovation that enabled a floundering business to launch a second golden age.

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How to Inspire Better Team Innovation: Cultivating an Idea Garden

Let's Grow Leaders

Inspire team innovation with an idea garden, saving great ideas for future growth. I don’t want to crush team innovation, but I can’t possibly use them all. You’re doing a lot of things right when it comes to fostering psychological safety and encouraging team innovation.

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Workplace Culture: How to Leverage Innovation No AI Bot Can Replace

Let's Grow Leaders

The Power of Workplace Culture in an AI Universe: A virtual conversation about Empathy and Innovation Note: This article on Workplace Culture is an excerpt from Chapter 2 of our book, Courageous Culture: How to Build Teams of Micro-Innovators, Problem Solvers, and Customer Advocates. What’s your perspective on that?”

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How to Foster a Culture of Innovation and Creativity in Your Team

Lead from Within

Innovation and creativity are important drivers of success for any business or organization. They also solve problems in creative ways, and stay ahead of the competition. Encourage risk-taking: In order for innovation to happen, it’s important for team members to feel comfortable taking risks and trying new things.

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How Innovation Naturally Emerges From Deliberate Inefficiency

Eric Jacobson

“The fact is that most companies are structured to maximize efficiency and minimize risk, resulting in an environment that ultimately prevents meaningful innovations,” explains Elliott Parker , author of the new book, The Illusion of Innovation. Thank you to the book’s publisher for sending me an advance copy of the book.

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Access to Senior Management Helps Innovators

The Horizons Tracker

Recent research from the University of North Carolina at Chapel Hill highlights how proximity to senior managers helps scientists working in research and development teams be much more creative and productive. “Proximity to senior management helps, rather than hinders, innovation and creativity.”