N2Growth Blog
JANUARY 11, 2024
As organizations become increasingly digital, CMOs are expected to spearhead digital marketing, AI, social media, and analytics initiatives. As disruptors in the organization, they hold the onus to align the company’s brand mission with a creative yet commercially viable business strategy.
The Horizons Tracker
MARCH 22, 2021
Social media doesn’t often get portrayed in a good light these days, what with its role in the deterioration of our mental health and the spread of misinformation. New research from the University of Rochester suggests that it might, at least, provide us with a degree of help in terms of our creativity. Sparking creativity.
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The Horizons Tracker
NOVEMBER 13, 2022
It’s perhaps fair to say that the rise in social media has made the behavior of firms and leaders, and the subsequent criticism of them, much more readily available, which as well as providing a welcome voice for previously under-represented groups, also encourages leaders to toe the line and act better. Contrasting pressures.
The Horizons Tracker
MAY 23, 2023
Alas, research from the University of Bath shows that social media means that this isn’t always the outcome. The researchers explain that it is not superficial boredom that results in heightened creativity, but profound boredom, and the use of social media can prevent us from progressing from one state to the other.
Strategy Driven
FEBRUARY 14, 2023
While creative ad campaigns and clever marketing can make a difference, one of the best ways to establish your initial reputation is by being featured in the media. But how do you get media coverage when you are just starting? million brands trying to make their mark, attract media attention, and build a reputation.
The Horizons Tracker
JANUARY 5, 2021
It perhaps feels self-evident that social media plays a huge role in our lives, behaviors, and choices, but new research from the University of Minnesota takes an interesting stance on this seemingly well-explored issue. The post How Social Media Affects Consumer Choices first appeared on The Horizons Tracker. Negative feedback.
Let's Grow Leaders
DECEMBER 8, 2012
“Social media is about building a platform for leaders [.] The post Connected, Creative, and Courageous: How Kids are Changing the World appeared first on Let's Grow Leaders. On Monday, I continue with grown-up leadership fare.
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