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Three Unexpected Ways to Help with Disaster Recovery

Harvard Business Review

But because aid workers lacked reliable information and channels to communicate, their activities were disjointed and sometimes counter-productive. It's an approach we call creating shared value ( my coauthor Mark Kramer and FSG cofounder Michael Porter wrote about this in Harvard Business Review ).

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How Marketers Can Connect Profit and Purpose

Harvard Business Review

Six years ago, Harvard’s Michael Porter and FSG’s Mark Kramer made the bold statement that shared value — the idea that the purpose of a company is to achieve both shareholder profit and social purpose — would “reinvent capitalism.” Andy Roberts/Getty Images.