What Happened When the California Wildfires Engulfed Our Headquarters

Managing through a crisis is often more complex than meets the eye. In this piece, the authors — senior leaders from Keysight Technologies, whose headquarters where demolished when a wildfire swept through Santa Rosa last month — discuss the three-pronged approach they took to supporting employees, reassuring customers, and staying on top of competitors in the wake of the disaster. Ultimately, they found that a balanced approach of combining offensive and defensive action was critical in enabling them to restart key operations as quickly as possible while setting the groundwork for a long-term recovery plan.