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Customer Experience Management | N2Growth Blog

N2Growth Blog

I was recently asked the following question: “What is the difference between CRM and CEM, or is there any difference between the two?&# In a previous post I addressed the practice of Customer Relationship Management (CRM) in fairly great detail. As most of you know I am a huge fan of well conceived CRM initiatives.

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Strategy-Proven Methods to Improve Sales Across the Board

Strategy Driven

Improving sales is the goal of every business. This software is simple and efficient and can even be tacked on to your existing CRM program so that you benefit from an integrated approach. It won’t always pan out, so use metrics like unique discount codes to determine what works, and what doesn’t.

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Too Many Executives Are Missing the Most Important Part of CRM

Harvard Business Review

Whether you’re a corporation, a nonprofit or a government agency, chances are that your approach to customer relationships at a system-wide level begins and ends with CRM (customer relationship management) software — yet its implementation rarely does much to foster real relationships. It’s a result of misguided strategy.

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Identify the Marketing Metrics That Actually Matter

Harvard Business Review

However, too many executives rely on metrics that look good in a report, but in reality don’t affect the organization’s goals. Metrics, or key performance indicators (KPIs), should be set upfront, so that the marketing team knows what goals they are striving to reach. Metrics should be easily replicated.

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Video Metrics Every Marketer Should Be Watching

Harvard Business Review

But if you look under the hood of what really drives a video strategy, it becomes clear that view count is primarily a vanity metric. Even if your goal for the video is simply nebulous “branding” or “exposure,” there are better ways to measure ROI. Video Metrics that Actually Tell You Something.

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Get More from Your Event Spending

Harvard Business Review

Goals can range from lead generation or gaining access to decision makers to actually selling products or services — measured against the expense and opportunity cost of that event. No technology can help managers who are unable or unwilling to set goals. Marketers can also quantify many traditionally amorphous goals.

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8 Tips to Start a Successful Online Community

Strategy Driven

Is the platform compatible with your CRM/database? The long-term sustainability of the online community is heavily dependent on how you can demonstrate its worth in relation to your overall company goals. These are just a handful of the essential metrics you should be paying attention to. Followers/members. Referral traffic.

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