Customer Relationship Automation Is the New CRM
Harvard Business Review
OCTOBER 28, 2016
But in the enterprise world, data has traditionally been siloed, unwieldy, and manually entered into database systems such as customer relationship management software, or CRM. And other than moving from on-site to the cloud, CRM has not changed much since its inception in the 1990s. What if CRM as we’ve known it is dead?
Let's personalize your content