Harvard Business Review

AUGUST 15, 2014

Both cite a McKinsey survey which, ironically, found that “Organizations’ efforts to go digital. Another McKinsey survey , conducted in 2011, found then that the average company with more than 1,000 employees already had more data in its CRM system than in the entire Library of Congress. are picking up steam.”

Media 10

Media ROI McKinsey Survey 10

Harvard Business Review

MARCH 1, 2016

McKinsey & Co. Define territories carefully (by geography, industry or simply named accounts) and be sure your sales team is focusing there. Make sure that CRM data on prospects isn’t populated with companies that are outside of your target market.

Strategy 8

Strategy Execution How To CRM 8

Harvard Business Review

FEBRUARY 12, 2016

In 1933, General Motors President and CEO Alfred Sloan established the automobile industry’s first full-time consumer research department under the direction of Henry “Buck” Weaver, a pioneer in market-based decision making. Because of the exponential growth of social media in recent years, and the fact nearly half of U.S.

Media 8

Media Automotive Globalization Active Listening 8

Ask Atma

JANUARY 2, 2011

Three Levels of Management. As a starting place we can look at three general levels or grades of management. As a starting place we can look at three general levels or grades of management. Beginner’s Management [Newbie or Management 1.0]. Fundamentals of being a manager : They ask “what needs to be done?”.

Management 40

Management CRM Objective Human Resources 40