Strategy Driven

JUNE 19, 2023

One such vital aspect is the utilization of a Performance Marketing Management (PMM) agency. PMM agencies specialize in driving targeted traffic, optimizing conversions, and maximizing return on investment (ROI). Work closely with the agency to understand your target audience, competitors, and industry landscape.

Tactics 105

Tactics CRM Strategy Succession 105

Strategy Driven

FEBRUARY 4, 2021

Once salespeople have identified an opportunity they can then create strategies and improve ROI. A good sales intelligence software must be able to merge with other sales software, business intelligence, and analytics or data management solutions. It offers B2B company data and contacts across various industries. Insideview.

Software 87

Software B2B CRM ROI 87

Strategy Driven

JANUARY 8, 2021

Your company might spend millions on a marketing campaign that doesn’t nearly reach your expected ROI. Both Buffer and Hootsuite give you more control and better data when managing your social media accounts. This might be the case with other aspects of your website as well, such as your mailing list or CRM system.

Tools 89

Tools Marketing Software Advertising 89

Lead Change Blog

JANUARY 12, 2015

I listened to an IT manager explaining on a speakerphone to a colleague he served in the marketing function why it was going to take two days to get a requested report. They invest in nurturing a happy front-line knowing that the ROI will be colleagues served with greater patience and a wider berth for error.

Innovation 150

Innovation Budgeting Strategic Planning Tools 150

Harvard Business Review

MARCH 31, 2015

According to a report by the Convention Industry Council , about 225 million people attend more than 1.8 GDP than the air transportation, motion picture, sound-recording, performing arts and spectator sport industries.” No technology can help managers who are unable or unwilling to set goals.

CRM 8

CRM ROI Budgeting Public Relations 8

Harvard Business Review

AUGUST 15, 2014

In other words, the current de facto digital business case in most companies goes something like this: “We’re not sure what the objectives are or how to calculate the ROI or who has responsibility here for clarifying those things and driving accountable execution. Is it any wonder that it’s tough to calculate the ROI?

Media 11

Media ROI McKinsey Survey 11

Harvard Business Review

NOVEMBER 23, 2015

We know that personalization can deliver five to eight times the ROI on marketing spend, and can lift sales by 10% or more. Although the marketing industry has been promising personalization at scale for the past 20 years, expecting a machine to generate the perfect personalized experience is a fool’s errand.

Marketing 8

Marketing Content Supply Chain CRM 8